Course Code & Number
BA 442
Course Title
International Marketing
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 301
Co-requisites: NONE
Catalog Description
Economic, socio- cultural, financial, legal and political factors in international marketing. Opportunities and threats on a global scale. Global marketplace. International pricing and distribution. International promotion strategies.
Course Objectives
This course introduces the economic, socio- cultural, financial, legal and political factors that affect doing business in international arena. The opportunities and threats faced by companies functioning on a global scale are also explored.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Explain the terminology and the concepts of international marketing
2. Outline the various environments (economic, political, legal and cultural) ofinternational marketing and analyze the impacts of these environments on corporate strategy
3. Describe the key elements of the marketing mix, and how these variables are used in the global marketplace
4. Relate the foreign market entry methods to international marketing
5. Develop awareness of the current and emerging global issues which affect international marketing, for example government intervention
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Case Study/Scenarion Analysis
Simulation & Games
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Recommended Reading
1. Global Marketing, S. Hollensen, 5th edition
2. Journal of International Marketing
3. Journal of International Business Studies
4. Related journal articles and publications
Required Reading
1. International Marketing, P. Cateora, M. Gilly and J. Graham, McGraw-Hill/Irwin, 15th edition, 2010.
Learning Activities and Teaching Methods Others:
Student Workload:
| Workload |
Hrs |
| Case Study Analysis |
16 |
Course & Program Learning Outcome Matching:
