Course Code & Number
BA 421
Course Title
Strategic Management
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 201
Co-requisites: NONE
Catalog Description
Strategy development process. Internal and external analysis. Organization’s resources and competences from the perspective of top- level management. Strategic position and options. Various business strategies.
Course Objectives
This course serves as an overview of the tools, methods and processes that are required to develop and analyze business strategy of an organization. From the perspective of top-level management, organization’s resources and competences are identified. Given those facts and the macro environmental conditions, suitable business strategies are discussed.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Recall the Strategic Management Process to analyze and improve organizational performance
2. Describe an organization's strategic position (vision, goals & performance)
3. Conduct industry analyses (external analyses of an organization's environment & internal analyses of an organization's and competitors’ capabilities)
4. Formulate and report realistic strategies
5. Develop strategic control systems (oversight) to support those strategies
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Simulation & Games
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Others
Assessment Methods and Criteria Others:
Recommended Reading
1. Journal of Business Strategy
2. Business Strategy and the Environment Journal
3. Business Management and Strategy Journal
4. Harvard Business Review
5. Related journal articles and publications
Required Reading
1. Strategic Management Competitiveness and Globalization: Concepts and Cases, M. Hitt, D. Ireland and R. Hoskisson, Thomson South Western, 2009.
Learning Activities and Teaching Methods Others:
Student Workload:
| Workload |
Hrs |
| Case Study Analysis |
16 |
Course & Program Learning Outcome Matching:
