Course ID:
Course Code & Number
BA 475
Course Title
Innovation Management
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Fall
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite:
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Innovation processes. Competitive advantage concept. Scope and success of R&D activities. Positioning strategies and innovation. Measurement of innovation.
Course Objectives
The main aim of this course is to introduce the innovation activities, innovation strategies and measurement of innovation. The students will discover the importance of innovation and its relation to customer oriented management.
Software Usage
Students will use Microsoft Office applications.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Discover innovation and its importance for competitive advantage
2. Define innovation models, strategies and their roles
3. Identify how to measure innovation
4. Recognize the importance of strategic thinking in business functions
5. Discuss the role of research and development activities to respond customer needs
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Demonstrating
Problem Solving
Inquiry
Collaborating
Think-Pair-Share
Predict-Observe-Explain
Case Study/Scenarion Analysis
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Assessment Methods and Criteria Others:
Design Content
Recommended Reading
1. Strategic Management of Technology and Innovation, R.A. Burgelman, C. Clayton and S. Wheelwright, McGraw-Hill, 2008.
Required Reading
1. Innovation Management and New Product Development, P. Trott, Harlow: Pearson, 2008.
Grading
Learning Activities and Teaching Methods Others:
Course Coordinator:
Student Workload:
| Workload | Hrs |
|---|---|
| Case Study Analysis | 40 |
Course & Program Learning Outcome Matching: